Unity Portland Pages Biz Brief
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Published: 04/13/2010 by Byron Beck
Business Brief: Unity Pages Of Portland
The future is bright for the Unity Pages of Portland.
Although relative newcomers to the area, the UPP sees itself as a beacon for advertisers to communicate to the minority communities of this region.
A business and resource directory for the minority communities of Portland’s metropolitan region, the UPP is free to its users and is available through three different delivery methods: in a printed directory, on the Internet at www.portlandunity.com and it can also be easily accessed from mobile devices.
By focusing on markets that are traditionally ignored by the mainstream media—minorities as well as the gay, lesbian, bisexual, trans and questioning communities—the UPP believes it can be the messenger to reach that diverse and (sometimes) hard to reach audience. The UPP’s goal is to not only be a resource, via print, web and mobile directories, but also help to build true relationships and foster greater understanding between within these groups.
The UPP provides a wealth of information to anyone who uses it—and not only to readers. Diversity-supporting advertisers can target whatever community they want to reach in the UPP. That mean’s if a business owner wants to identify as a gay- or minority-owned business they can. That’s only one of many ways the UPP reaches out to communities, both small and large. It also has the “coupons for a cause” program that allows the UPP to contribute a portion of an ad it sells to an advertisers charity of choice. Now, that’s how you build community.
